This post provides an overview of my Udacity Data Science Nanodegree’s capstone project. I chose to work on a project focused on predicting customer churn for a popular music streaming service.
Sparkify is a music streaming dataset where users can use a free version of the service or have a paid subscription. As customers interact with the music service they can chose to move from a free version to a paid subscription, move from a paid subscription to a free tier or cancel the use of the music service altogether.
We were provided with two datasets :
I am a product analyst and enjoy bridging business and data science to deliver business insights, enhance product features and improve decision making.